CPM Calculator
About This Tool
Our CPM calculator helps you quickly determine the Cost Per Mille (CPM), which is the cost an advertiser pays per one thousand impressions of an advertisement. This tool is essential for evaluating the efficiency and cost-effectiveness of advertising campaigns across various platforms.
Select the calculation type you need, enter the required values, and get immediate results to help you optimize your advertising budget.
Common Uses
- Compare the cost efficiency of different advertising channels
- Calculate the expected cost for a desired number of impressions
- Determine the number of impressions you can afford with a given budget
- Evaluate the performance of past advertising campaigns
- Set advertising budgets based on cost per thousand impressions
Formulas Used
Calculate CPM:
CPM = (Total Cost / Impressions) × 1000
Calculate Total Cost:
Total Cost = (CPM × Impressions) / 1000
Calculate Impressions:
Impressions = (Total Cost / CPM) × 1000
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